No one will teach you how to get unethically and manipulatively popular on the Internet, but you must know the tricks of falsehoodness that makes a mole of mountain and create brand out of nothing.

Here is a perfect model for making yourself a brand on the Internet.  Supposing you want to be a very popular teacher or a coach what you need to choose a topic liked by youth, attractive to youth, then learn a topic temporarily, revise the script, make it filmy, make it look like if you are shooting it in a class like atmosphere.  Now decorate the recordings lace with everything to make it attractive.  Now tag the made video with all that is trending use intelligent keywords do and you have 100-2000 fake ids or friends, or your students and then ask them to share it on their respective channels. also it to be shared by 100 people or 100 different IDs.  Keep one technical person to exploit the technical aspects particularly algorithm of the Instagram and You tube and that’s why and how it reaches you as millions of subscribe and liked videos.

There is a saying visibility beats talent anytime best intellects so what reaches you is not the best content but the best marketed one. Of course, the intent behind that marketed topic is not very good. In the internet era, anyone can steal any content any idea any script from anywhere and if they have a platform can run It the stolen the stolen genuine content with copyrighted modification shamelessly. The thieves will be considered as owners now.

There used to be teachers before as well, intellectuals before as well but only those get attention and coverage on the social media who know how to run a show on social media not really that they are masters of the topic.

In any case anyone can prepare a lesson motivation or a story on any topic make it look like as it is shot in public and then create a video that can be made viral.

A person from history can lecture on economics, economics on international relations and so on.  If you are gullible or can be influenced you are trapped and made a mincemeat.

Had it been a level playing field and respecting knowledge, Shrikant Jichkar, Sanjeev Sanyal, P.S Ravindran, Balaji Vishvanath, K. Siddhartha, Avadhesh Singh would have been brands, household names and more popular than they are, but what we know is…?

In today’s connected world, social media platforms have become essential for individuals to shape their public image and create personal brands. While many individuals genuinely use these platforms to showcase their talents, expertise, and passions, the concern that some individuals exploit social media ruthlessly to craft a false or exaggerated persona, creating a niche for themselves that may not be entirely deserved is very much prevalent.

So when next time you see a person regularly coming on your Instagram under different channels with different videos and reels, you must know they have a id created to promote themselves and that they are not to be respected and awed but be abhorred for their manipulative ways and intents, they are not to be thought as knowledgeable but pseudo knowledgeables whose aim is to demolish someone with knowledge, when you see them portraying themselves to be simple, honest and family people, it will be otherwise. A quack can portray himself as doctor, a marketeer making reels can masquerade himself as a teacher, a fraud can masquerade himself as a saint…and despite all advantages of information revolution, it is as grim.

This phenomenon raises important questions about authenticity, ethics, and how social media influences our perceptions of success and credibility. In this context, how some individuals have leveraged social media to brand themselves must be examined without necessarily possessing the corresponding skills, knowledge, or achievements. There are many motivations behind such actions, the potential consequences for society, and the role of critical thinking in navigating the complexities of the digital age.

Manufactured Success:

Some individuals may use social media to portray a lifestyle of luxury, success, and accomplishment that is not entirely accurate. They may share images of expensive cars, lavish vacations, and glamorous events to create the illusion of wealth and influence. However, the reality behind these carefully crafted posts may differ, with individuals struggling financially or needing more substantial achievements.

The Illusion of Expertise:

One way in which individuals create a niche for themselves on social media is by projecting an image of expertise or authority in a particular field. They may share curated content, quote famous figures, and engage in discussions to create the impression of being knowledgeable and experienced. However, their expertise may need to be more credible, and they may rely on superficial information or borrowed ideas to maintain the illusion. Some even steal from genuine scholars who do not have a very large following on social media.

The Cult of Personality:

In some instances, individuals may cultivate a cult of personality around themselves by presenting a larger-than-life persona on social media. They may engage in self-promotion, inflate their accomplishments, and surround themselves with devoted followers who reinforce the illusion of their greatness. This type of personal branding can lead to a distorted sense of self-importance and an inflated ego which may not be existing.

The Impact on Society:

The widespread creation of undeserved niches on social media can harm society in various ways. It can foster a culture of superficiality, where individuals are judged based on their online persona rather than their genuine character and accomplishments. It can also lead to a distorted perception of success, where individuals believe that material possessions and social status are the ultimate measures of worth. Some people have actually made a fortune by making reels and using reels to foster an image of honesty, simplicity and knowledge in Civil Services coaching. One particular person from Hindi medium has started taking online coaching classes in English even by placing a teleprompter in front of him.

Have you ever wondered why some people who don’t deserve it end up super successful in life?

With the rise of social media, self-promotion has evolved into a pervasive phenomenon that influences how individuals present themselves online and shapes the dynamics of social interaction. While self-promotion can be a valuable tool for personal branding and networking, it raises questions about meritocracy and the potential for undeserving individuals to succeed.

Is this what is personal branding?

Should this be the method to brand anyone personally?

Can this be the mode for any digital revolution in the country which is building its global brand of Vishva Guru.

Personal Branding as an honest pursuit.

The key to effective personal branding is understanding the target audience and tailoring the approach accordingly. While people appreciate authenticity and relatability, providing value and addressing their needs is equally important. The “it’s not about you, it’s about your audience” mantra reminds us that personal branding should be centred around solving the audience’s problems and fulfilling their aspirations.

In this context, storytelling becomes a powerful tool. By crafting narratives that resonate with the ideal audience, brands can create an emotional connection and build trust. Instagram’s recent focus on reels exemplifies this approach. By encouraging users to entertain and showcase their personalities, Instagram aims to foster a sense of familiarity and relatability, increasing the likelihood of people wanting to do business with the brand.

The main aim of personal branding is to craft a distinctive story that distinguishes a brand from its competitors. This narrative should align with the brand’s values, mission, and target audience and be consistently communicated across all channels. By balancing sharing personal stories with providing valuable content, brands can create a solid and enduring connection with their audience.

Conclusion:

The ability of individuals to create undeserved niches for themselves on social media raises essential questions about authenticity, ethics, and the role of critical thinking in the digital age. We must be discerning information consumers, question the motives and credentials of those who present themselves as experts or influencers, and value genuine expertise and integrity. By fostering a culture of intellectual honesty and critical engagement, we can create a more informed and discerning society that is less susceptible to the allure of manufactured personas.

While self-promotion can be helpful in personal branding and networking, it is essential to navigate it with awareness and critical thinking. Social media platforms should strive to create environments that promote authenticity, genuine connections, and a balanced approach to self-expression. It’s crucial to remember that success is not solely defined by online popularity but by one’s contributions and positive impact on the world.

While social media can be a powerful tool for connecting with others and sharing ideas, it also carries a responsibility to use it ethically and responsibly. Users should strive to create an inclusive online environment, promoting empathy, kindness, and respect.

The discussion on whether self-promotion on social media has exceeded acceptable limits is intricate. It is crucial to balance self-expression and authenticity, prioritise privacy and well-being, and use social media responsibly. Ultimately, it is up to each individual to decide how to engage with social media and set boundaries to ensure a healthy and fulfilling online experience.

We cannot become a Vishva Guru with fraudsters..Only genuine people can help Bharat achieve the goal.

NALEEN CHANDRA , a Media Anlayst and Aerospace Engineer.

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